Learn with focused lessons, practical activities, knowledge checks, and a project in every course. Choose a subject and study at your own pace.
Plan a useful online campaign, choose channels that fit customers, and measure results responsibly.
You will make: Create a one-week campaign plan with sample content, a call to action, and a simple measurement table.
Explore courseBuild foundational knowledge through guided instruction, practical examples, and supported practice. Develop practical skills in matching useful social content and channel choices to an audience and goal through applied scenarios and a final work sample.
You will make: Build a one-week content calendar with audience, goal, channel, and response measure.
Explore courseBuild foundational knowledge through guided instruction, practical examples, and supported practice. Develop practical skills in creating useful content that answers customer questions and supports informed choices through applied scenarios and a final work sample.
You will make: Create a short, audience-focused content piece with a source check and distribution plan.
Explore courseBuild foundational knowledge through guided instruction, practical examples, and supported practice. Develop practical skills in making useful web content understandable to people and search systems through applied scenarios and a final work sample.
You will make: Audit a sample page for relevance, accessibility, accuracy, and useful search presentation.
Explore courseBuild foundational knowledge through guided instruction, practical examples, and supported practice. Develop practical skills in planning a trustworthy online storefront and clear customer journey through applied scenarios and a final work sample.
You will make: Create a storefront checklist and a sample product page outline with transparent terms.
Explore courseBuild on foundational knowledge by comparing methods, adapting them to constraints, and supporting decisions with evidence. Develop practical skills in search engine optimization practice through applied scenarios and a final work sample.
You will make: Create a practical search engine optimization practice work sample for digital marketing & e-commerce. Explain its goal, method, evidence, limitations, and recommended next step.
Explore courseBuild on foundational knowledge by comparing methods, adapting them to constraints, and supporting decisions with evidence. Develop practical skills in digital campaign analytics through applied scenarios and a final work sample.
You will make: Create a practical digital campaign analytics work sample for digital marketing & e-commerce. Explain its goal, method, evidence, limitations, and recommended next step.
Explore courseBuild on foundational knowledge by comparing methods, adapting them to constraints, and supporting decisions with evidence. Develop practical skills in e-commerce merchandising through applied scenarios and a final work sample.
You will make: Create a practical e-commerce merchandising work sample for digital marketing & e-commerce. Explain its goal, method, evidence, limitations, and recommended next step.
Explore courseBuild on foundational knowledge by comparing methods, adapting them to constraints, and supporting decisions with evidence. Develop practical skills in email marketing and customer journeys through applied scenarios and a final work sample.
You will make: Create a practical email marketing and customer journeys work sample for digital marketing & e-commerce. Explain its goal, method, evidence, limitations, and recommended next step.
Explore courseBuild on foundational knowledge by comparing methods, adapting them to constraints, and supporting decisions with evidence. Develop practical skills in conversion improvement experiments through applied scenarios and a final work sample.
You will make: Create a practical conversion improvement experiments work sample for digital marketing & e-commerce. Explain its goal, method, evidence, limitations, and recommended next step.
Explore courseIntegrate multiple methods, justify complex trade-offs, evaluate uncertainty, and produce work suitable for expert review. Develop practical skills in integrated digital growth strategy through applied scenarios and a final work sample.
You will make: Create a practical integrated digital growth strategy work sample for digital marketing & e-commerce. Explain its goal, method, evidence, limitations, and recommended next step.
Explore courseIntegrate multiple methods, justify complex trade-offs, evaluate uncertainty, and produce work suitable for expert review. Develop practical skills in advanced marketing measurement through applied scenarios and a final work sample.
You will make: Create a practical advanced marketing measurement work sample for digital marketing & e-commerce. Explain its goal, method, evidence, limitations, and recommended next step.
Explore courseIntegrate multiple methods, justify complex trade-offs, evaluate uncertainty, and produce work suitable for expert review. Develop practical skills in e-commerce performance optimization through applied scenarios and a final work sample.
You will make: Create a practical e-commerce performance optimization work sample for digital marketing & e-commerce. Explain its goal, method, evidence, limitations, and recommended next step.
Explore courseIntegrate multiple methods, justify complex trade-offs, evaluate uncertainty, and produce work suitable for expert review. Develop practical skills in lifecycle marketing and retention through applied scenarios and a final work sample.
You will make: Create a practical lifecycle marketing and retention work sample for digital marketing & e-commerce. Explain its goal, method, evidence, limitations, and recommended next step.
Explore courseIntegrate multiple methods, justify complex trade-offs, evaluate uncertainty, and produce work suitable for expert review. Develop practical skills in marketing attribution and experimentation through applied scenarios and a final work sample.
You will make: Create a practical marketing attribution and experimentation work sample for digital marketing & e-commerce. Explain its goal, method, evidence, limitations, and recommended next step.
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